Doublewide Labs

A little bit better each day

In the flurry of launching new Web services over the last few years, something has been overlooked. Launching a site isn’t launching a business. There are some great Web ideas out there with prototypes and promise. Doublewide Labs is about finding those underdeveloped services and making them a little better, a little more relevant, a little more profitable, all the time. We’re always looking for potential acquisitions to which we can apply some operational love and care.

What’s with the name?
It’s a project name we fell in love with. But also, think about construction sites. The trailer is right there on site, the foreman camped out next to the place where all the work is happening. Hands on. Doublewide is up in the mix, paying close attention to the daily hum of our services.

Blinksale!

Our first property is Blinksale, the easiest way to send invoices via the Web. It’s a darling little service that was one of the first Rails apps to capture the imagination of the creative services crowd. We think it has huge potential. Keep an eye on it. We’ve got plans.

The Team

Brandon Cotter

Brandon is a successful start-up executive with a proven track record of building value with technology ventures.In the past ten years, he has founded or cofounded 5 new ventures including online retail, Internet services, eLearning, wireless software, and now search.

His two biggest success stories were CreateTech (which was sold to Broadcast.com in 1997) where he served as VP Interactive through its historic IPO and subsequent acquisition by Yahoo!

Then, on the heels of the Yahoo acquisition, Brandon left and raised $3MM to co-found a Christian music site called Musicforce.com. The company gained significant market traction early on and was purchased during its first year of operation by Gaylord Entertainment.

Brandon currently serves as CEO of Viewzi, a next generation search engine and the Managing Director of Doublewide Labs.

Brian Oberkirch

Brian Oberkirch serves as Managing Director, Blinksale. A longtime marketing consultant, writer and speaker, he has helped brands like Sony & Dow Jones concept, build & manage social sites. He has also helped startup Web services like Toobla & Chi.mp figure out product strategy. He frequently speaks to marketing firms & professional organizations in the ways of the new Web. And he blogs and podcasts often at http://brianoberkirch.com.

Steven Brewer

Steve builds software. He’s an architecture and development expert. He started writing code at 12 and hasn’t stopped. He has also spent time as a product manager and has done a little bit of everything during years at start ups.